The Challenge
High-quality job postings without an additional editing round
Within the Ministry of the Interior and Kingdom Relations (BZK), various staff members work on labor market communications. Recruiters draft job postings, often based on input from hiring managers. It is important that each text not only be factually accurate but also understandable, accessible, and consistent.
Previously, BZK used an external copywriting agency to edit and improve job postings. This added an extra step to the process. After a job posting was drafted, it still had to be reviewed and revised before it could be published.
Although this approach helped ensure the desired text quality, it also entailed additional turnaround time, coordination, and costs. BZK wanted to streamline this process.
The key question was:
How can we ensure that employees can write high-quality job postings themselves, without having to rely on an external copywriting agency every time?
The solution
AI as a Writing Aid
With Textmetrics, BZK found a way to make quality control an integral part of the writing process.
Instead of having job postings edited by an external copywriting agency after the fact, employees now receive immediate feedback from the AI tool as they write.
Textmetrics helps them evaluate and improve their texts based on predefined quality guidelines. Employees can see where improvements are needed and make the changes themselves before the text is published. This shifts quality control from a separate, post-writing editing round to real-time support during the writing process.
The employee retains control over the content, while Textmetrics helps achieve the desired text quality.
A Single Quality Standard for All Employees
Within a large organization like BZK, different people write job postings. Each employee has their own writing style and way of phrasing things. This can lead to differences in clarity, tone, and quality. With Textmetrics, BZK can centrally enforce the agreed-upon quality guidelines. All employees receive feedback while writing, based on the same criteria. This creates greater uniformity in job market communications, without requiring an editor to review each job posting individually. This makes it possible to systematically monitor quality, even when multiple employees are working on job postings simultaneously.
The Result
Faster publication, lower costs, and greater autonomy
The use of Textmetrics has transformed the writing process at BZK. Whereas an external copywriting agency was previously needed for the final editing stage, employees can now make these improvements themselves with the support of AI.
This offers several advantages:
- Shorter turnaround time
Job postings no longer need to go through an external copywriting agency as a standard procedure, allowing them to be ready for publication more quickly. - Lower costs
By eliminating the separate external editing step, BZK saves on editing costs. - Greater autonomy
Recruiters can improve and finalize their own texts without relying on an external party. - Consistent quality
All employees follow the same quality guidelines, ensuring that job postings are more consistent with one another. - Scalable quality assurance
even with larger volumes of job postings, BZK can maintain the desired quality without additional rounds of editing.
From External Dependence to Taking Quality into Our Own Hands
In 2025, BZK began using Textmetrics in its writing process. The results have led to a continuation of the collaboration. The most significant change lies not only in the use of AI, but primarily in the way work is done. Whereas quality was previously largely ensured after the fact by an external copywriting agency, employees can now ensure it themselves while writing. With Textmetrics, BZK has thus taken a step toward a more efficient and independent writing process, in which technology supports employees and quality assurance is an integral part of daily work.
Experience from BZK
With Textmetrics, we enable hiring managers to draft engaging and inclusive job postings much faster and more efficiently than before, which benefits BZK’s position in the labor market.