Today, organizations do not only want content that ranks well in search engines. They also want content that stays accessible, consistent, and recognizable. Content should match the brand identity and support corporate communication. That is why many teams compare Textmetrics and Semrush. Both tools improve content, but they have a different goal and a different approach.
Semrush: a strong SEO platform
Semrush is best known as a powerful SEO tool. The platform supports keyword research, competitor analysis, rankings, and technical SEO. For marketing and content teams that want to increase online visibility and performance, Semrush is a valuable partner.
Semrush mainly focuses on data, performance, and findability. At the same time, Semrush offers limited support for brand identity, tone of voice, or organization wide writing guidelines.
Textmetrics: content quality, brand identity, and compliance
Textmetrics focuses on content quality, governance, WCAG compliance, and AI control. It does not only support legal requirements. It also helps organizations secure brand identity, tone of voice, and consistent corporate communication.
This matters especially for organizations that use content as a strategic communication tool. Many of them must also meet requirements like the European Accessibility Act and WCAG.
Difference in approach: optimizing versus securing
Semrush helps teams make content user friendly and easy to find. It optimizes web pages based on SEO signals such as:
- Keyword use
- SERP positions
- Technical SEO
- Competitor insights
This helps organizations improve online visibility, which supports marketing goals.
Textmetrics helps teams guide and secure content from the start. It supports this through:
- Real time WCAG checks during writing
- Support for digital accessibility
- Insights into inclusive language and bias
- Custom setup of brand voice, style guides, and writing rules
- Support for AI governance and brand consistency
This approach helps teams prevent mistakes before publication. It also keeps content consistent with the brand identity. Teams do not need to fix problems afterwards.
WCAG, compliance, and structural accessibility
Accessibility is no longer optional. Laws like the European Accessibility Act in 2025 require organizations to prove they meet accessibility standards. Semrush does not offer specific tools for accessibility or compliance.
Textmetrics checks content during writing for WCAG 2.1 and WCAG 2.2. It helps teams prove accessibility. This makes accessibility a standard part of the writing process and brand communication.
Brand voice, style guides, and customization
A key strength of Textmetrics is customization. Semrush uses general SEO guidelines. Textmetrics uses organization specific settings. Teams set up Textmetrics based on their own brand voice, corporate style guide, and writing rules.
This keeps all content consistent and recognizable. It works for web texts and for corporate communication. It also works across channels and teams, no matter who writes the content.
Inclusive language and bias
Semrush focuses mainly on SEO data and performance. Textmetrics also supports inclusive language and bias detection. This does not only support compliance. It also strengthens trust and the social position of the brand.
SEO + accessibility + brand consistency
Semrush is stronger in pure SEO optimization. At the same time, Textmetrics helps organizations create content that combines:
- SEO friendly writing and accessibility
- Internal style guides and brand rules
- Compliance and brand identity in daily workflows
Many organizations use both tools together. They use Semrush for visibility. They use Textmetrics for quality, consistency, and risk control.
Semrush is a strong choice for marketing teams that focus on SEO performance, competitor analysis, and online visibility.
Textmetrics provides a strategic solution for organizations. It helps them ensure content quality, WCAG compliance, inclusive language, brand identity, custom style guides, and AI governance systematically.
Organizations aiming to lead content creation, not merely enhance it, frequently select Textmetrics as the most reliable choice for the future.