Customer Success Story
Werkspot / Instapro
With the assistance of our algorithms, Werkspot/Instapro achieved a significant 146% increase in their website’s traffic by rewriting their content.
All metrics increased when we started working with Textmetrics
Kris Boon | Chief Product & Technology Officer
Textmetrics stays up-to-date with the rapidly changing rules for Search Engine Optimization, which can significantly impact the SEO scores of web pages within a matter of days. By utilizing our algorithms to re-write their content accordingly, Werkspot/Instapro was able to increase their website traffic by an impressive 146%.
More traffic only converts to more leads if the content quality score is high enough!
Werkspot and Instapro attribute a significant portion of their growth to Textmetrics. By improving their content quality score through the help of our platform, their written communication became highly effective in resonating with their target audience, resulting in a significant increase in conversions.
Werkspot/Instapro and Textmetrics decided to work together.
HomeAdvisor International is currently using Textmetrics for all three countries (France, The Netherlands and Italy).
“When we decide to go to additional countries, we will definitely use Textmetrics as part of the process.”
Their problem
- How to keep up with the rapidly changing SEO rules
Results
- A 146% increase in website traffic
- A 68% conversion rate increase
- Publishing content 3x faster than before
Werkspot is an online platform that connects professionals and consumers and is the market leader in the Netherlands. With an average of 360,000 posted jobs per year, thousands of registered professionals, and reviews from consumers, our goal is to ensure that as many jobs as possible are completed professionally.
HEADQUARTER
Amsterdam, Netherlands
INDUSTRY
Online Marketplace for Skilled Services
TYPE
B2B/B2C
PRODUCT USED
Textmetrics Enterprise
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