Tone of voice & branding

Your tone of voice is important for recognition and trust. But in large organizations with different departments, countries, and many writers (including AI!), it is difficult to maintain that one, unique voice consistently. Inconsistent communication leads to confusion, undermines brand reputation, and reduces the impact of your message. The goal is for every text, from an internal email to a web page, to immediately reflect your branding.

Tone of voice & branding

Measurable brand language

It is no longer necessary to read through manuals full of rules. We translate your complete writing guide and communication guidelines into directly measurable rules in our software. The Textmetrics Assistant analyzes the text for sentiment, style, word choice, and formal/informal language use. Our software provides instant feedback for quick changes if a text does not match the set tone of voice.

Textmetrics employees conversation

A consistent brand voice anytime, anywhere?

Every team, from marketing in Amsterdam to HR in Berlin and international sales, adopts the same tone of voice. Our software ensures a consistent tone of voice across departments, teams, and in different languages. This is especially important when using AI; Textmetrics humanizes AI texts by automatically adapting them to the authenticity and style of your brand.

Monitoring and insight into brand usage

To be successful in the long term, you need to know how well your brand guidelines are being followed. The Textmetrics Dashboard collects all data on the use of tone of voice within your organization. Graphs clearly show your brand’s strengths and identify where teams do not stick to the tone of voice. This factual data enables you to effectively manage training and communication. It also improves the quality of your branding.

Overview of Textmetrics integrations with content platforms such as WordPress, Google Docs, and Microsoft Word

Integrated into your daily workflow

Textmetrics integrates tone of voice directly into the daily workflow. Employees use their familiar platforms like CMS, ATS, or text editors, and the Textmetrics Editor assists them effectively. The Editor flags in real time where the text strays from the brand identity in tone or style. You don’t need to set up separate control processes; the software ensures your tone of voice appears in all communications, such as job postings, web texts, and emails.

Make your tone of voice unmistakable

Translate the goals of your brand strategy into concrete actions. Textmetrics ensures brand consistency, making it more than just a goal.

Two colleagues collaborating on content strategy using notes on a glass wall, supporting informed pricing and plan decisions.