Many people use AI tools like ChatGPT to generate texts, ideas, and drafts. ChatGPT helps you work faster and create content quickly. Some organizations need more than speed. They must follow WCAG guidelines and digital accessibility rules. They also must meet legal requirements like the European Accessibility Act. Many teams work with internal governance rules as well. In these cases, you need more control than generative AI alone can offer. Textmetrics and ChatGPT both offer value, but they serve a different purpose.
What is ChatGPT’s focus?
ChatGPT is a generative AI assistant. It helps users create texts, brainstorm, structure content, and rewrite drafts. It works well for quick concepts and creative input. It also supports fast iterations based on prompts. ChatGPT works as a strong AI writing assistant. Still, it does not provide built in controls for content quality at scale. It also does not secure compliance, organization wide consistency, or brand consistency.
What is Textmetrics’ focus?
Textmetrics supports organizations that want control over content quality. Teams use Textmetrics to create content that meets quality and compliance standards from the first word. Textmetrics supports:
- Real time checks for WCAG 2.1 and WCAG 2.2
- Digital accessibility support
- Inclusive language and bias detection
- Brand voice rules, communication style settings and custom style guides per organization
- Support for laws such as the European Accessibility Act and the EU AI Act
ChatGPT helps people generate content. Textmetrics helps organizations manage and secure content quality. It also protects brand consistency across the organization.
Accessibility and WCAG
ChatGPT can generate readable texts. But it does not check WCAG guidelines. It also does not support accessible structure. Organizations that must meet accessibility standards still need extra checks or tools.
Textmetrics checks content while people write. It gives real time feedback on accessibility. This helps teams publish accessible content faster. At the same time, Textmetrics keeps content aligned with the brand identity and internal writing style. This matters especially for organizations that must follow the European Accessibility Act.
Inclusivity and bias
Sometimes ChatGPT produces language that includes bias or feels less inclusive. ChatGPT does not offer a governance layer for diversity and inclusion.
Textmetrics supports inclusive language in a focused way. It detects bias and gives suggestions. This helps writers choose respectful and accessible language. It also helps teams stay consistent with the brand. This matters for HR, corporate communication, and public organizations.
Governance, compliance, and AI control
ChatGPT is a powerful writing tool. But it does not provide a framework for governance and compliance. It does not help teams enforce:
- Internal communication guidelines
- Compliance management and audits
- AI governance frameworks
- Brand voice and writing style rules through custom style guides
Textmetrics provides an integrated compliance framework. It helps organizations follow internal rules and external laws like the EU AI Act. It also ensures every text fits the organization’s brand voice and corporate writing style.
SEO and findability
ChatGPT can create SEO friendly texts based on prompts. But it does not offer SEO dashboards or data driven keyword analysis like Semrush.
Textmetrics supports SEO optimization as part of the writing process. It combines SEO with content quality, accessibility, and brand consistency. This helps teams publish texts that people can find easily. At the same time, the texts stay compliant and accessible.
ChatGPT is a flexible generative AI assistant for fast content creation and idea generation. It works well for individual writers and early drafts.
Textmetrics goes beyond generation. It secures quality, accessibility, compliance, inclusive language, governance, and brand identity in daily workflows. Teams can fully customize brand voice and style guides.
Organizations that want to improve content step by step need strong control. They also need to follow rules like WCAG and the European Accessibility Act. For these organizations, Textmetrics offers the best long term solution.