Customer Success Story
ANWB
Improved Readability and Understandability with Textmetrics
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First Impressions
Easy to Use: When the team first tried Textmetrics, they were impressed by how easy it was to use. They appreciated the instant suggestions and the flexibility to decide which ones to implement.
Helpful Profiles: The profiles that guided them in enhancing their texts were a huge plus.
Their Problem
Complex Articles: The team needed help simplifying and clarifying complex articles aimed at a wide audience.
Wordiness: Certain articles, like one about Egypt, were too lengthy and needed reworking to be more concise and reader-friendly.
Results
Simplified Content: Textmetrics has been instrumental in helping the ANWB team rewrite and simplify their articles, making them clearer and more engaging for readers.
Improved Readability: The readability check is the feature they find most valuable, ensuring their texts are easily understood by a broad audience.
Confidence in Achieving Goals: The team is confident that Textmetrics will help them reach their goals of creating clearer, more accessible content.
ANWB is a major Dutch organization offering services such as roadside assistance, travel advice, insurance, and recreational information. Established in 1883, ANWB is well-known for its support of motorists and travelers across the Netherlands, providing a wide range of services aimed at enhancing the travel experience and ensuring safety on the road.
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