UBN Recruitment Case Study
UBN Recruitment specializes in recruiting personnel for logistics and industrial roles up to vocational (MBO) level. Writing clear job advertisements is crucial for attracting suitable candidates via their website and various job boards. To enhance this process, they sought a tool that could support their consultants in writing these texts both efficiently and effectively.
Textmetrics offers numerous possibilities to write content that matches our brand voice and resonates better with our target audience. Partly thanks to Textmetrics, we have seen conversion rates double in some cases.
Textmetrics has helped our consultants write copy that our target audience understands better. Complex words and overly long sentences are avoided, leading to faster candidate responses. Since implementing Textmetrics, we have seen not only an improvement in content quality but also higher searchability across various platforms, which has contributed to increased vacancy conversions. Our measurable SEO and content objectives are now consistently met, significantly improving our overall recruitment results.
The Challenge
Previously, consultants struggled to draft texts that were both clear and well-aligned with the target audience. Avoiding complex sentences, jargon, and passive language was a constant challenge, as these factors negatively impacted the response rates to job openings.
Results
Efficiency and Time Savings: Integrating Textmetrics into the writing process has also contributed to a more efficient workflow for the consultants. They are now able to optimize texts quickly and easily without wasting time on manual revisions.
Improved Conversion: Following the implementation of Textmetrics, UBN Recruitment noticed a significant improvement in the conversion of job advertisements. The texts were not only easier to find on various platforms but were also better understood by the target audience, resulting in more applications from potential candidates.
SEO Optimization: By following Textmetrics’ SEO recommendations, the findability of vacancies on search engines improved. This led to increased visibility and more targeted visitors to UBN Recruitment’s vacancy pages.