AI tools like Grammarly are popular as an AI writing assistant for grammar, spelling, and style. Organizations following WCAG guidelines, digital accessibility standards, and laws like the European Accessibility Act and the EU AI Act require more than just basic language correction. Many organizations also expect content to support a consistent brand identity and a recognizable communication style. In this context, people often compare Textmetrics with Grammarly.
Difference in focus: individual writing vs. organization wide content control
Grammarly mainly supports individual users. The tool helps with grammar, spelling, and basic style. It works well for quick corrections. However, Grammarly does not offer organization wide governance, compliance, or content control.
Textmetrics supports teams and organizations. The platform helps manage content quality at scale. It also helps organizations apply policies, guidelines, and legislation across all communication. Textmetrics focuses not only on correct language, but also on actively guiding brand, style, and consistency.
WCAG and digital accessibility
Grammarly does not support WCAG checks and does not offer digital accessibility features. This means organizations remain responsible for accessible writing.
Textmetrics checks content in real time for WCAG 2.1 and WCAG 2.2, readability, and structure. This helps teams create accessible content before publication. This matters especially with the European Accessibility Act in 2025. Textmetrics makes accessibility part of the writing process, not a check after publishing.
Inclusive language and bias
Grammarly focuses on general style improvements. Textmetrics goes further by supporting inclusive language. The platform detects bias, supports gender neutral writing, and helps prevent unintended exclusion. This is especially relevant for government, education, and large employers.
Inclusive writing does not only support compliance. It also strengthens brand image and builds trust with target audiences.
Brand voice, style guides, and customization
Customization is another key difference. Grammarly works with general language rules and suggestions. Textmetrics sets up a specific brand voice, style guide, and writing rules for each organization.
Customization aligns corporate communication, marketing, and HR content with the organization’s brand identity and positioning. Consequently, the tone of voice remains consistent regardless of the writer or AI tool used.
AI governance and compliance
Generative AI and large language models increase the need for AI control. Grammarly uses AI to improve text, but it offers limited transparency and control for organizations.
Textmetrics supports AI governance frameworks and helps organizations meet EU AI Act requirements. This helps teams use AI without creating risks for compliance, reputation, or brand consistency. Textmetrics also checks AI output against brand and communication guidelines.
Grammarly works well as an AI writing assistant for individual users. Textmetrics provides a strategic solution for organizations. It helps them ensure content quality, WCAG compliance, inclusive language, brand identity, custom style guides, and AI governance systematically.
Organizations aiming to lead content creation, not merely enhance it, frequently select Textmetrics as the most reliable choice for the future.