Many organizations use AI tools like Gemini (Google). People use Gemini to generate texts, summaries, and ideas. Gemini works fast, it feels smart, and teams can use it in many ways. But some organizations need more than fast text generation. They must follow WCAG guidelines and digital accessibility standards. They must also follow laws like the European Accessibility Act (EAA). Many organizations also work with internal governance rules. In these cases, generative AI alone does not give enough control.
Textmetrics and Gemini both bring value, but they serve a different purpose.
What is Gemini’s focus?
Gemini is a generative AI assistant. It helps people write texts, brainstorm, rewrite content, and analyze information. Gemini combines knowledge, context, and creativity. It works well for quick drafts, new ideas, and personal productivity.
Gemini works mainly as a general AI assistant. It does not secure content quality at scale. It also does not include built in checks for legal compliance, accessibility, or organization wide brand consistency. The user stays responsible for this, often together with extra tools.
What is Textmetrics’ focus?
Textmetrics is an enterprise content intelligence platform. It helps organizations meet quality and compliance requirements from the first word. Textmetrics supports, among others:
- Real time checks for WCAG 2.1 and WCAG 2.2
- Digital accessibility support
- Inclusive language and bias detection
- Brand voice, communication style rules and custom style guides
- Support for laws like the European Accessibility Act and the EU AI Act
Gemini helps people generate content. Textmetrics helps organizations control content quality. It also helps teams keep content accessible and consistent across the whole organization.
Accessibility and WCAG
Gemini can generate readable text. But Gemini does not check WCAG rules. It also does not help with an accessible structure. Gemini does not run formal accessibility checks either. Organizations that must follow accessibility laws still need manual checks or external tools.
Textmetrics checks accessibility while people write. It gives real time feedback. This helps teams publish accessible content faster. It also helps them follow the brand identity and communication style. This matters especially for organizations that must follow the European Accessibility Act.
Inclusivity and bias
Gemini, like other generative AI tools, can create biased or non inclusive language. Gemini does not include a governance layer that protects inclusivity across the organization.
Textmetrics supports inclusive language in a focused way. It detects bias and gives suggestions. It helps writers choose language that feels respectful and accessible. It also helps teams stay consistent with the organization’s values and positioning. This matters in HR, government, healthcare, and corporate communication.
Governance, compliance, and AI control
Gemini supports daily work, but it does not manage governance and compliance. It does not help organizations enforce:
- Internal writing and communication rules
- Compliance management and audits
- AI governance and responsible use
- Brand voice and writing style rules through custom style guides
Textmetrics provides an integrated governance and compliance framework. It helps organizations follow internal rules and external laws like the EU AI Act. At the same time, it keeps brand voice and corporate writing style consistent.
SEO and findability
Gemini can help write SEO focused texts when you give clear instructions. But Gemini does not provide data driven SEO insights. It also does not offer dashboards or structured SEO optimization.
Textmetrics combines SEO with content quality and accessibility. Likewise, it also supports brand consistency. This helps organizations publish texts that people can find easily. At the same time, the texts stay compliant and accessible.
Gemini is a flexible generative AI assistant. It works well for quick content creation, brainstorming, and individual productivity.
Textmetrics gives organizations more control. It checks accessibility and compliance. It supports inclusive language and governance. It also protects brand identity. Textmetrics applies these checks directly during writing. Teams can also fully customize brand voice and style guides.
Organizations that want strong control over content quality should choose Textmetrics. This includes organizations that must follow WCAG, the European Accessibility Act, and internal governance rules.