Leontien Rutenfrans

Marketing Manager Textmetrics
August 12, 2022

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The importance of diversity in the workplace

How are your efforts toward building a diverse and inclusive workplace coming along? Has it been harder to reach your diversity and inclusion goals than you thought? That’s a shame. Because the importance of diversity in the workplace is beyond question. You probably already know that it increases a company’s productivity. And it also makes the company more socially relevant. On top of that, young talent is more likely to want to work for you. And you benefit from an increase in profit. But that’s not all. There are more reasons why diversity in the workplace is important. We’ll discuss these below.

 

Five reasons why diversity in the workplace is important

A more diverse and inclusive workplace has a number of important benefits. We list five of them below:

  • A bigger talent pool

Especially in times when staff is scarce, it’s important to have a big pool of talent to source from. If you aim to reach people from many different backgrounds, there are more potential candidates to choose from. And it’s easier to find the most talented candidate out there.

  • Happier employees

Employees feel heard and appreciated when working for a diverse and inclusive company. When they truly feel like they belong (no matter what their background is), they are more satisfied at work.

  • Innovation

People from different backgrounds bring with them various types of knowledge, experience, and ways of thinking. This will improve the innovative strength of your company.

  • Employer brand

Diversity is essential for building a strong employer brand. In particular, younger employees value a diverse workforce. The more diverse your workforce, the more applicants from different backgrounds you’ll attract.

  • Competitive advantage

Companies with a diverse workforce can respond to new developments in the market more quickly. This gives you an advantage over competitors who are less diverse and inclusive.

 

Use Textmetrics to build a more diverse workforce

As you have just seen, a more diverse workforce generates a lot of important advantages. At Textmetrics, we’d like to help you hire more diverse candidates. Because becoming more diverse starts with the hiring process. Our platform uses algorithms based on artificial intelligence to read and analyze your job descriptions. It then gives you real-time suggestions for improvements.

You can use the platform to write job descriptions that are free of bias. Job ads that appeal to people of all ages, genders, and backgrounds. By implementing the suggestions the platform offers, your job description will appeal to everyone in your target group. And you’ll be ready to build a truly diverse team.

Want to try Textmetrics? Click here for a free trial!

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