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Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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The importance of B1 in job descriptions – Part 1
Four tips to improve the readability of your job ads Job descriptions that appeal to everyone are an important first step toward a more diverse workforce. You need to reach as many people as...
Gender bias and the importance of gender equality in recruitment – Part 2
5 reasons why gender equality is important for the recruitment process. Gender bias in recruitment is a big problem. Especially if your company has set itself ambitious diversity and inclusion...
Gender bias and the importance of gender equality in recruitment – Part 1
5 reasons why gender equality is important for the recruitment process. Gender bias is one of the most common biases in recruitment. Women often feel unmotivated to apply for a role after reading...
Why every company needs a chief diversity officer
HR departments just keep getting busier. They need to take care of things like payroll, policies and staff. They are also often on the look-out for new, talented people. It’s a task that hasn’t...
Textmetrics awards 5 companies with the ‘Text Hero award’ in the category understandable texts
De Nederlandse versie vindt u onderaan Textmetrics awards 5 companies with the 'Text Hero award' in the category understandable texts Arnhem, 5 August 2021 - Overly difficult language that only a...
The benefits of data-driven recruitment
Do you want your company’s workforce to be more inclusive and diverse? Have you set ambitious goals to achieve this? Then you’ll need to take a closer look at your recruitment strategy. That’s where...
5 ways to improve your diversity recruitment strategy
Has your company set ambitious diversity and inclusion goals? Then you’ll need a successful diversity recruitment strategy to reach them. You want to hire a diverse range of people. Diverse when it...
The importance of SEO in job descriptions
Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse...
The importance of employer branding in recruitment
Employer branding is an important element of recruitment that is often overlooked, but it can have a HUGE impact on your company’s workforce. It’s important for all companies, not just for the ones...
Use an augmented writing platform to achieve D&I goals
Ambitious diversity and inclusion goals leave recruiters with quite the challenge. Because a more diverse and inclusive workforce starts with hiring candidates with different backgrounds, ages and...
Prevent age bias to reach your D&I goals
We know that an increasing number of companies set themselves ambitious diversity and inclusion goals. There is one thing in this context that makes little sense, though. We’re talking about age...
Diversity and inclusion and biased language
In recent years, diversity and inclusion has become the top priority for a growing number of companies. If we take a look at the benefits of a diverse workforce, the reason for this becomes clear....
Writing tool for gender neutral job descriptions
Yes, we know… When we speak about more diversity and inclusion in the workforce, gender diversity is something that almost always comes up. But we’ll keep doing that, until we see a communication...
Write job descriptions at B1 level to reach your D&I goals
If your company has set ambitious diversity and inclusion goals, you’ve probably already noticed that these aren’t that easy to reach. What you probably don’t know is that job descriptions play a...
Writing without excluding people with an augmented writing platform
You want to reach as many people as possible with the content you write and publish. That means it should appeal to everyone and, above all, it should not exclude people. That is why it is necessary...
Accessibility job postings leaves much to be desired
De Nederlandse versie vindt u onderaan Accessibility job postings leaves much to be desired Arnhem, 16 April 2021 - Incorrect use of color, meaning that visually impaired people cannot read a job...
Textmetrics expands text analysis platform to Germany, Belgium, and the United States
De Nederlandse versie vindt u onderaan Arnhem, April 14, 2021 - Textmetrics, a Dutch tech company with a fast-growing, data-driven text analytics platform, is expanding its activities to the...
New: the chief diversity officer job description
Nowadays, diversity and inclusion in the workplace are top priorities. The diversion and inclusion goals (D&I goals) companies set are slowly but surely becoming the most important goals to...
Employer branding in recruitment
You might wonder how the term “branding” fits in with recruitment. Isn’t that a marketing thing? Well, yes, it is. Employer branding in recruitment, however, has to do with creating a strong...
How SEO job descriptions can help you reach your diversity and inclusion goals
The findability of your company’s job descriptions is extremely important if you want to reach as many potential applicants as possible. And that is what you should strive for if your company has...
Data-driven recruitment for a more diverse workforce
Data-driven recruitment is an innovation used for a data-driven approach to the recruitment process. It is based on the use of technologies, techniques and data to analyze a large group of...
Diversity and inclusion and an augmented writing platform
Reaching their diversity and inclusion goals is something countless companies strive for. Not only because it’s something society asks for, but also because it positively impacts revenue, employee...
Diversity and inclusion in recruitment
From the diversity and inclusion goals that many companies have set for themselves, it’s obvious that their importance is understood. If you take a quick look at the benefits of a diverse workforce,...
Prevent age bias for a more diverse workforce
We hear all about it on the news. When an older person loses their job, it’s harder for them to find something new. That’s difficult to reconcile with the increasing number of companies that strive...
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