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Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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Get yourself a chief diversity officer
Is diversity and inclusion (D&I) your company’s number one priority? And have you made HR mainly responsible for reaching your D&I goals? Then you probably noticed that they don’t have...
Use data-driven recruitment to improve the quality of a hire
How often have you hired the wrong person for a job? And how many employees left shortly after they started because the job wasn’t the right fit for them? The answer is probably more than one....
SEO in job descriptions: it’s easier than you think
Your job descriptions need to be viewed by as many potential candidates as possible. You want the very best candidates to apply. Including people of different backgrounds, genders and ages. That is...
Things to consider when writing at language level B1
How are the diversity and inclusion goals set by your company coming along? Are the results of your efforts what you expected them to be? Or are you a bit disappointed by the progress you’re making?...
All there is to know about diversity recruitment
You’ve probably realized that being diverse and inclusive is no longer just the right thing to do. Sure, diversity is a topic society expects companies to care about. But that’s not the only reason...
How to eliminate gender bias in your company
Does your company put great value on diversity and inclusion? Then ask yourself the following question: Are women in the company treated the same way as men? Do you hire as many women as you do men?...
How does an augmented writing platform work in recruitment?
An augmented writing platform is a very useful technology for recruitment. Especially when there are ambitious diversity and inclusion goals you need to reach. Why is that? An augmented writing...
The dos and don’ts of employer branding
You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your...
Prevent age bias when hiring new people
The hiring process is not as fair as it might seem. Or as you might believe. Why is that? It’s because, unintentionally, human bias sneaks in. This happens well before the interview stage. It often...
3 ways to implement an effective diversity recruitment strategy
A more innovative and creative workforce. Sounds good, right? It happens when your workforce becomes more diverse. And it’s probably one of the reasons why you have set yourself ambitious diversity...
The dos and don’ts for SEO in job descriptions
Have you just posted a job online? And do you want to attract a diverse group of candidates? Find the best possible candidate? Then your job needs to be easy to find online. You’ll need search...
Chief diversity officer: one of the hardest and most important jobs in a company
In recent years, a growing number of companies have made diversity and inclusion their number one priority. It is what their employees, customers, suppliers and society asks for. But who is in...
4 tips to avoid gender bias in job descriptions
Do you generally receive more applications from men than women? Then your job descriptions probably appeal to men more. Chances are, they contain words and sentences that are gender-charged. The use...
Textmetrics wins MKB 2021 Award
Dutch version below Textmetrics wins MKB 2021 Award Words should not only be spelled correctly, but should match the character of a reader. The formatting of a text must be understandable for...
3 tips to improve your diversity recruitment strategy
Are you struggling to reach your diversity and inclusion goals? Then you might need to improve your diversity recruitment strategy. Diversity recruitment is all about hiring a diverse range of...
The impact of age bias on the workforce
Age bias is real, and it’s a big problem. Not just for older people who are trying to find a new job. Or those who are working with younger colleagues. Young people at the opposite end of the age...
Textmetrics: the augmented writing platform for inclusive content
Publishing inclusive content is a must if you want to appeal to a large group of people. People who differ in age, gender, religion and background. Do you fail to use inclusive language? Then some...
Why people don’t read your job ads – It’s all about language level B1
Did you know that a lot of people have difficulty reading? And have you considered what this means for you? More specifically, for the written communication you publish? It may be more troublesome...
Everything you need to know about employer branding
You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the...
Why data-driven recruitment is a must
Have you heard about data-driven recruitment yet? And what it can do for your organization? It can help you reach your diversity and inclusion goals, for example. And save you time and money. What...
SEO in job descriptions: how to optimize for Google for Jobs
Most people who are looking for a job start their search online. Are you looking for new employees? Then your job ads need to be easy to find online. It’s the only way to reach your whole target...
The importance of diversity recruitment
Hocus Pocus…POOF?! Nope, we’re sorry, a workforce doesn’t just suddenly become diverse. Unless you’re a wizard, the only way you can reach a diverse group of people is through proper recruitment....
The benefits of an augmented writing platform
Gender bias, age bias and jargon. These are just a few of the things that prevent job descriptions from reaching your total target group. While reaching as many people as possible is the only way to...
Employer branding vs recruitment marketing
Employer branding and recruitment marketing are two terms you probably know. Maybe you already use one of them—or both—to attract as many candidates for your job as possible. This can help you reach...
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