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Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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The time to get started with employer branding is now
Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job....
Diversity recruitment – 3 ways to increase diversity in recruiting
Diverse teams help you become a more innovative and creative company. Which you need to achieve better results. But you probably already knew that, right? It’s likely one of the reasons why you’ve...
Inclusive writing—the importance of writing at language level B1
Don’t miss the boat! Diversity and inclusion in the workplace are highly valued nowadays. Of course, it’s the right thing to do and on top of that, research shows that diversity plays an important...
3 ways to ensure that a chief diversity officer is successful
Hiring a chief diversity officer (CDO) is an important step towards becoming a more diverse company. But if you think that’s all that needs to be done, you’re mistaken. Currently, chief diversity...
How age bias (and many more) stands in the way of diversity
Nowadays, diversity is all around us. We live amongst people of different backgrounds, genders, and ages. We know that diversity in the workforce helps organizations grow. On top of that, diverse...
Data-driven recruitment is the future
Recently, recruitment has been going through major changes. As you may have noticed, recruitment deserves more attention than you might have given it in the past. Not only because talent is scarce....
Avoid writing mistakes with an augmented writing platform
Have you spent a lot of your time in recent years on diversity and inclusion? Then you’ve probably noticed how difficult it is to achieve your diversity and inclusion goals. An important reason for...
The advantages of DEIB
The growth and success of your organization is largely determined by the people who work there. Therefore, everyone working at your company should feel like they belong. And diverse viewpoints...
Why Artificial Intelligence Is the Content Marketing Game Changer
The topic ofArtificial Intelligence (AI) may seem quite complex and sophisticated to some. This could be because the term is often thrown around as a trigger word to sparka reader’s interest and...
Three examples of gender bias in the workplace
Think about your workplace and ask yourself the following questions: Do you employ as many women as you do men? Do you have as many women in leadership roles as you do men? Do men and women earn...
All you need to know about employer branding in recruitment
A term like employer branding isn’t automatically linked to recruitment. That’s quite strange, since it has everything to do with attracting and retaining the right employees for your company....
Three benefits of using an augmented writing platform
How is your company doing in the battle for talent? Are you succeeding in reaching your entire target group with your job ads? Chances are that the number of responses to your job ad is somewhat...
How to put DEIB as center of your recruitment strategy
Over the years, conversations about diversity and inclusion in the workplace have evolved and increased. D&I has become a topic that organizations can’t ignore. It’s likely that you set yourself...
3 ways to write your job ads at language level B1
How is the search for new staff going? Do your job ads get enough responses from potential candidates? If not, there might be something wrong with the way you’re writing them. Did you know that 1...
The future of SEO: user experience plays a big part in your SEO strategy
SEO has evolved over the years. We’ve witnessed major changes, such as the shift to mobile-first indexing, the rise of zero-click searches, and the influence of voice search on how content is...
How to write SEO job descriptions
Ever wondered how you can get your job ads out to all the right people? The answer is simple. A ranking on the first page of search engines like Google will do the trick. But how do you get your job...
How to foster DEIB?
Greater innovation, better team performance and increased profitability. These all sound good, right? Just like improving engagement and retention. But what exactly is “doing the right thing”? It...
Augmented writing platform – what is it, and what can you use it for?
In recent years, the quality of written content has become increasingly important. Everything you publish needs to be engaging, interesting, and well-written. That’s the only way to ensure that...
5 benefits of data-driven recruitment
How often have you hired the wrong person for the job? It has probably happened a lot more often than you’d like. No less than 74% of managers and recruiters have done so at least once during their...
Chief diversity officer job description, things to keep in mind
How is shaping your diversity, equity, and inclusion program going? Are the goals clear? And do you know how you’re going to reach them? Or could this all do with a bit more attention? If the answer...
What is diversity recruitment and why is it important?
How diverse is your workforce? Before you answer, we’re not just talking about creating the perfect male/female ratio. As you know, diversity is about a lot more than that. You want a workforce that...
5 ways to prevent gender bias in your recruitment process
In 2022, we still have to deal with exclusion within the recruitment process. Most of the time people are not aware of for example gender bias in their process. Therefore, it’s getting more and more...
An augmented writing platform for a more diverse and inclusive workforce
Are the number of responses to your job ads a bit disappointing? Then there are two things you can do. You can go over the job descriptions once more and rewrite them to make them more persuasive....
4 ways to improve your employer branding – part 2
Have you read part one of this blog post yet? Then you know that becoming a more diverse and inclusive company requires a lot of patience. It takes a lot of time and effort. But reaching your...
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