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Everything you need to know to write content that works.

The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.

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Data-driven recruitment is the future

Data-driven recruitment is the future

Recently, recruitment has been going through major changes. As you may have noticed, recruitment deserves more attention than you might have given it in the past. Not only because talent is scarce....

The advantages of DEIB

The advantages of DEIB

The growth and success of your organization is largely determined by the people who work there. Therefore, everyone working at your company should feel like they belong. And diverse viewpoints...

How to write SEO job descriptions

How to write SEO job descriptions

Ever wondered how you can get your job ads out to all the right people? The answer is simple. A ranking on the first page of search engines like Google will do the trick. But how do you get your job...

How to foster DEIB?

How to foster DEIB?

Greater innovation, better team performance and increased profitability. These all sound good, right? Just like improving engagement and retention. But what exactly is “doing the right thing”? It...

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