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The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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Improving your diversity recruitment strategy — discover how
Diversity recruitment is one of those things we’ve heard a lot about in recent years. Why? Well, there are several reasons. For starters, it fits in perfectly with the wish of many organizations to...
Employer branding strategies to win in the battle for talent
As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than...
The importance of diversity in the workplace
How are your efforts toward building a diverse and inclusive workplace coming along? Has it been harder to reach your diversity and inclusion goals than you thought? That’s a shame. Because the...
The role of humans in data-driven recruitment
Has the rise of data-driven recruitment left you feeling worried? And are you afraid that recruiters’ jobs might soon be fully taken over by artificial intelligence? Then allow us to take all your...
Let’s talk about the B in DEIB
For quite some years now, companies have put a lot of effort into building a diverse, engaged and successful workforce. A place where everyone feels welcomed and heard. Diversity and inclusion goals...
Chief diversity officer: the job description
Let’s talk about your company’s diversity and inclusion goals. How are things going? Are your goals within reach? Or does it seem impossible to be successful? If so, you might need to consider...
Why recruiters need to know about SEO for job descriptions
As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search...
What is gender bias in the workplace?
Bias comes in many forms and can cause us to form prejudices against others. One of the biases we often see in the workplace is gender bias. It’s the tendency to prefer one gender over another....
3 ways to improve your diversity recruitment strategy
How are your company’s diversity efforts coming along? Do you succeed in hiring people of different backgrounds, ages, and genders? Or do your diversity and inclusion goals seem to be out of reach?...
Diversity recruitment: what is it, and why is it so important?
Diverse teams increase the innovativeness and creativity of companies. And they help companies achieve better results. So, building a more diverse team is what you want, right? Because it helps you...
How do you deal with age bias in the workplace?
It’s a sad observation, realizing there is age bias in your company. But it’s not uncommon, unfortunately. Contrary to what we wish to believe, age bias is not a thing of the past yet. In many...
How to recognize age bias in the workplace
In the modern-day workplace, age bias is a thing of the past, right? People are all treated equally, no matter how young or old they are. Because that is what needs to be the case if you are...
How can employer branding help you in recruitment?
In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because...
The impact of gender bias in the workplace
When we discuss workplace discrimination, gender bias is one of those topics we can’t ignore. We’re sure that all companies want to treat men and women equally. Unfortunately, though, in practice,...
DEIB at work—ways to increase diversity and inclusion
How diverse is your workforce? Are people from different backgrounds treated equally? Do they have the same chances? And do you hire people from different backgrounds for new jobs? Is the answer to...
Age bias —3 examples in recruitment and how to avoid it
Often, the labor market isn’t quite similar society. Some groups of people are underrepresented. Older workers are one of those groups. And age bias is responsible for this. In short, it means that...
Gender bias in job descriptions—where we stand now
In recent years, it has become clear that companies need to focus more on diversity and inclusion. People of all backgrounds, genders, and ages need to be equally represented in an organization. And...
How to use SEO in job descriptions
Do you ever wonder why so few potential candidates apply to your jobs? You put all of this effort into writing good job descriptions. And you give them a prominent place on your website. But do you...
The time to get started with employer branding is now
Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job....
Diversity recruitment – 3 ways to increase diversity in recruiting
Diverse teams help you become a more innovative and creative company. Which you need to achieve better results. But you probably already knew that, right? It’s likely one of the reasons why you’ve...
Inclusive writing—the importance of writing at language level B1
Don’t miss the boat! Diversity and inclusion in the workplace are highly valued nowadays. Of course, it’s the right thing to do and on top of that, research shows that diversity plays an important...
3 ways to ensure that a chief diversity officer is successful
Hiring a chief diversity officer (CDO) is an important step towards becoming a more diverse company. But if you think that’s all that needs to be done, you’re mistaken. Currently, chief diversity...
How age bias (and many more) stands in the way of diversity
Nowadays, diversity is all around us. We live amongst people of different backgrounds, genders, and ages. We know that diversity in the workforce helps organizations grow. On top of that, diverse...
Data-driven recruitment is the future
Recently, recruitment has been going through major changes. As you may have noticed, recruitment deserves more attention than you might have given it in the past. Not only because talent is scarce....
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