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Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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![How to reach Google’s Position Zero [7-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/08/how-to-reach-google-position-zero-EN-400x250.jpg)
How to reach Google’s Position Zero [7-step plan]
You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists....
Evergreen content & SEO: what’s the smart approach?
A page on your site that continues to draw new visitors via Google. That sounds like the ideal solution for your SEO strategy. But creating evergreen content is harder than it seems. What is the...
Don’t ignore these SEO trends!
Rank higher on Google. That’s a line we hear all the time. It’s to be expected since everyone wants to boost their Google ranking, especially to help generate higher conversion rates. In this post,...
9 dos and don’ts of content marketing
Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t...
Link Rot is Normal. Here’s How You Stop It
What is Link Rot? Link rot refers to the process, often natural, by which working links on a web page point to resources — generally pages, but also things like images or even entire servers — that...
9 lesser-known tips to improve your ranking in search results
You probably know a thing or two about search engine optimization (SEO). You’ve also surely read quite a few blog posts right here about the basics of SEO. For example, how to use...
How to factor voice search into your SEO?
In the past few years, the number of voice search queries has grown to be over 20 percent of all Google searches. In future years, that percentage will surely increase as people speak...
Reasons to improve the readability of your SEO content
No one likes to read incomprehensible prose (or rather, almost no one does), but oversimplified baby talk is also annoying. In short, you want to write readable content that aligns with the wishes...
Higher conversion rate on your website? Here’s how to get started.
How do you ensure that your online visitors actually become customers and clients? That’s what conversion rate optimization (CRO) is all about. It’s a specialty that includes complex techniques and...
Google Core Algorithm Update released
The Google algorithm changes daily. Most of these are smaller updates, but once in a while there is a bigger update that could bring one or more changes to search results. This month a...
7 link building tips for 2018
Once upon a time, it was the holy grail for search engine optimization. But due to some questionable practices, attention for link building in SEO-land seems to have dropped over the past few years....
How SEO Works for Mobile Apps
Google's mobile-friendly update affected mobile search in many ways. One is that not only websites but apps show up in SERP results with an install button. This opens the door to more app installs...
Longer meta description in Google? Not anymore! Here’s what you need to know.
UPDATE MAY 2018 Google has changed things again 😉 The meta description length is now back to what it was before the change described below. Current description length is about 160 characters. Of...
What’s More Important: Technical SEO or Content Marketing?
Digital marketers and website owners have struggled to agree on a single technique or strategy that increases reach and conversions. After all, the whole concept of Search Engine Optimization (SEO)...
![Write a catchy blog title; avoid nasty clickbait [step-by-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/02/write-a-catchy-blog-title-avoid-nasty-clickbait-step-by-step-EN-400x250.jpg)
Write a catchy blog title; avoid nasty clickbait [step-by-step plan]
Coming up with a captivating title for your blog is harder than it seems. It is also super important: most people won’t decide to read your piece until after they have seen the title. So it makes...
Are content creation bots a threat to content writers?
This article was written by a robot. It took me, the robot, about two milliseconds to do. A source here, a source there, add some artificial intelligence and DONE! You too can hire me to write...
Writing understandable content for a large audience. Here’s how to do it.
When you’re writing, it’s important to keep your audience in mind. Are they scientists or experts? In that case, it’s fine to use complicated wording and technical jargon. For the average...
Checklist for easy to read (web) text
Very few people read a text from A to Z. They scan. And if they don’t find what they’re looking for as quickly as possible, they’ll tune out. As a marketer, writer, or owner of a webshop, it’s in...
SEO trends 2018
In 2018 you still want to rank as high as possible in relevant search engine results. But the developments in SEO-land never cease. Which methods will work just as well next year as they...
5 reasons why User Experience (UX) is important for SEO
Have you ever stumbled upon a website with endless paragraphs of text, hard-to-complete forms (information incomplete - what do you mean?!), unclear navigation (where am I supposed to...
The 3 biggest SEO myths debunked
Sometimes it seems like you need to invest significant capital to rank even the slightest bit higher in Google’s search results. And while quality costs money, of course, the complexity of search...
KEEP creating engaging content: Here’s how to do it
Have you ever posted an article on LinkedIn, your website, or newsletter that reached hundreds or even thousands of people? And did that lead to more messages from (potential) clients than usual?...
One minute pitch Textmetrics @ Accenture Innovation Summit
The very best of the Dutch innovators, joined by corporates, influencers and partners, came together at the 11th edition of the Accenture Innovation Summit on October 27th. As a term winner of the...
The Google Hawk Update and the impact on local SEO
On August 22nd 2017, Google seems to have released a big algorithm update. The update is called "Hawk" by the SEO community. In this blog you will read all about this update and the impact for your...
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