by Kyrill Poelmans | Apr 1, 2015
Nowadays it’s more of a must than a choice, using SEO on a daily base. Don’t you join this online revolution, you will feel it in your bad online results. But SEO isn’t that easy to control. Of course there are millions of tips posted online that will help you end up higher in the results of our most popular search engines, but then you still have a long way of work to go. We wrote a little article for all the Textmetrics loving SEO newbies. By reading this article we hope to get you one step closer to SEO success!
Don’t forget your biggest priority, your customers!
Because of the loads of SEO tips and tricks on the internet, lots of content creators forget what SEO is about. Reaching your target audience! Lots of views in the search engines is a very good first step to reach your audience, but it’s not the most important thing to achieve. The best way to reach your target audience in a nice way is to produce content that they love, like and share. The final goal isn’t just getting more views, but it’s to engage your customers to your brand, website and blog. People need to feel like they HAVE TO return to your content! Of course keywords are important, and it’s smart to optimize your web content, but a content creator should never forget his customers. That’s the first and maybe the most important tip that we have for you today!
Keywords, keywords, keywords
Now that we made our first point, we can continue with the technical stuff. Probably you’re already expecting the next point, even if you just know really a little bit about SEO, keywords! It’s really important for you as a content creator to think about and to choose the best keywords for your pages. Luckily for you, you’re now on the blog page of Textmetrics, the tool that helps you to make your own, simple keyword list. You can try it out yourself by making a free account here! Do you want to know more about choosing the best keywords? We have found another article for the most fanatic newbies!
Update your content
Customers love nice, fun, new and interesting content. Maybe it’s a bit logical, but some business owners appear to forget this fact. Followers become followers of your business because you give them trust, interest and the constant trigger of new and fun articles. So, just a simple question: “How to get followers?” Just make sure to update your website, make new pages with new content. No-one likes to read 10 times the same content, so start producing original content! And there is more, by following this tip you will get an extra advantage on Google. They like to rate active websites higher in their search results!
Linkbuilding
Linkbuilding is definitely as important as optimizing your own web content. By getting links from other sites to your website you will get more and more popular in the search engines. It works exactly the same as in real life, if your best friend tells you that you NEED TO try that new cocktail, then you’ll believe that the cocktail is delicious! And that’s exactly the way Google ‘thinks’. Do you want to know how to reach the best results by using linkbuilding? Read this article!
Please feel free to leave your own tips for our (co-)newbies!
by Kyrill Poelmans | Mar 27, 2015
Must reads for all content creators
As a content creator, you can always become even better than you are right now. There are always points of improvement that you do or don’t see yet. One way to get better at what you’re doing is trying to learn from others. But how? Especially for you Inspired by seocopywriting.com we tried to make a little list of must reads for all content creators. These platforms, blogs, and books are the places to be if you want to read the best tips, tricks and much more.
Everybody Writes by Ann Handley
The first book on our must read list is the book Everybody Writes by Ann Handley. This is one of our personal favorites. This book offers useful writing tips for everybody that likes to write. It doesn’t matter what or for who you write, this book is interesting for every content creator. Handley treats multiple writing subjects in her book, like how to write better, grammar, publishing rules, story rules and content tools. The only thing that she forgot is to name Textmetrics in her book, but that’s something we will forgive her!
Quicksprout
The second tip that we have for you content creators is the quicksprout blog by Neil Patel. This blog is just an interesting blog with SEO information and lots more, that we would recommend to you all. Just see for yourself what quicksprout has to offer to you: https://www.quicksprout.com/blog/
The Big List of 189 Blog Posts That Convert
The third must read that we wanted to share with you is the blog post about blog posts that convert. This post is highly recommended by several copywriters in our own surroundings and this is something you should definitely read if you want to learn how to write copy that gets your customer’s attention. You can find the full post by clicking on the following link: https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list
Grammar girl
The last but not least must read that we reviewed for you is ‘Grammar girl’. The best introduction to grammar girl was provided by Mignon Grammar Girl Forgarty herself:
“Your friendly guide to the world of grammar, punctuation, usage, and fun developments in the English language.”
This is the place to be for everyone that likes to know how to write correctly in English, especially for the non-native speakers and writers, this is a very interesting blog to follow! You can find the Grammar Girl here!
This is the end of the small list of must reads that we wanted to share with you today. Of course there are a lot more interesting blogs, books and platforms to be read. Do you want to share some of your own favorites? Please add them in the comment section, because we can all learn from each other!
Do you want to see the full list of must reads for all content creators? You can find it here! Also if you don’t just want to read interesting content but also want to write it yourself, you should check out our free trial! We’ll help you to optimize your content the right way, so you don’t need to worry about that anymore.
by Kyrill Poelmans | Mar 23, 2015
It’s no secret that lots and lots of people use the internet on a daily base for all kind of activities. Sharing funny videos, buying a present for our grandma’s birthday, posting holiday pictures, giving our opinions to world problems, looking at pictures of cats, all of these things are things we do online. You could say that we spend half of our lives online nowadays. And that’s exactly the point of this article.
Every business nowadays should take their part in the online world. Just offering the best price to your customers isn’t enough anymore. In today’s world everybody has access to millions of companies and billions of products. You could almost say only way to reach your customers thoughts is to become popular and respected in their online life. But how do you make sure to stay popular online? That’s what we’re going to help you with today. Just read the following tips for your webcare strategy and become the webcare king in your branch!
Step 1: Do research
Lots of companies make the mistake of not knowing where to reach their audience, don’t make the same mistake and investigate your target audience. Make sure you know where they share their opinions, when they watch their news, what’s going on in their lives.
Step 2: Get noticed
The second step to become the number one company in your customers mind online is to get noticed. No company can be popular without being known. In the first step you made sure that you know where to find your audience, now make sure that they know where to find you! Make sure they notice that you’re there! Join their favourite networks and join their important discussions.
Step 3: Stay visible/active
After you get noticed, it’s important to stay visible. To differentiate yourself from all the other companies, you should constantly be active. Big news for your target audience? Make sure you’re the one to share it to them. Interesting online event coming up for your audience? Participate!
You’ve got to make sure that you always stay in line of sight of your audience, otherwise there are 100’s of other companies that would love to take your place in just a few moments.
Step 4: Be reactive
The most important step of webcare is being reactive. You can’t just wait for people to come to you, you should be the one to reach out to your audience. React to their opinions about relevant news, help them with the problems they share online and make sure they appreciate your presents.
But when you’re visible online, there will always be people that think badly about your company. Make sure to respond seriously to their complaints and look for an appropriate solution for their problems. A few complaints that aren’t taken seriously can be deadly to your companies popularity, even if you think they aren’t that important on first sight. It’s better to prevent than to fix these dangerous situations.
Besides the fact that it could be dangerous to ignore online complaints, it’s also a missed chance. If you succeed to convert people’s complaints into successfully fixed problems, than people will even like you more. They feel taken seriously and will share their success stories with their friends. Just a little effort for a lot of positive response, isn’t that something every company should want to have?
Royal Dutch Airlines, webcare kings
One of the many companies that know how to use webcare as their weapon is the Royal Dutch Airlines. (@KLM on twitter) This company has a big webcare team that provides everything their audience asks for, 24 hours a day, 7 days a week in 14 languages. They know exactly what to share, what to say and how to respond. If you want to learn how to become a webcare king, they are definitely a good teacher.
Don’t wait any longer and become a webcare king yourself!
by Kyrill Poelmans | Mar 7, 2015
The official Google Webmaster Central blog tells us that mobile-friendliness it going to be a ranking signal, very soon!
According to Google:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Have you checked if your site is mobile friendly?
You can easily check and see if Google considers your site mobile friendly. Use this Google tool to check .
You can also run a check with the W3C Mobile OK validator. This is a different test and will check a lot more things that the Google check does. If your sites passes the Google Mobile Friendly test, it might fail the W3C Mobile OK validation.
Besides doing on-page optimization of your content, with which #Textmetrics can help you of course, make sure mobile friendliness is also taken care of!
Want to make sure that your content is optimized the right way? It wouldn’t hurt to check your content after this update. Click here to check your content with our free trial account.