by Kyrill Poelmans | Apr 20, 2015
You might have heard it already, but tomorrow Google officially launches their new ranking factor for their search engine results. The mobile usability of your site already was a very important thing, because almost every person searches online with their mobile phones, but now it becomes even more important. Is your website not mobile friendly? Then you have only one day left to change it! Go with the flow and make sure that this factor won’t be a killing point in your SEO strategy. Even though your content is optimized now (if you use our tool) this is also a very important factor. So keep working on your SEO!
Test your mobile usability yourself
In order to help you all out, you can test your usability yourself through the following link: https://www.google.com/webmasters/tools/mobile-friendly/. You should also check your site on your own mobile phone, maybe you will find some defects that Google can’t detect.
Other ranking factors
In 2013 MOZ published a pie chart with the results of one of their research projects under 128 SEO experts. The question that they asked was, which of the known SEO factors weighs the most and which one doesn’t have that much influence. Even though it’s just a gamble because nobody knows for sure, we think this one is pretty representative for the real ranking. After tomorrow, they have to add the new ranking factor to the chart, but it’s still a useful chart to take a look at!
With the help of Textmetrics you’ll be able to cover at least 20% of this chart without any hard work. Start your free trial today and don’t waste your time on things that could have been very easy!
by Kyrill Poelmans | Apr 1, 2015
Nowadays it’s more of a must than a choice, using SEO on a daily base. Don’t you join this online revolution, you will feel it in your bad online results. But SEO isn’t that easy to control. Of course there are millions of tips posted online that will help you end up higher in the results of our most popular search engines, but then you still have a long way of work to go. We wrote a little article for all the Textmetrics loving SEO newbies. By reading this article we hope to get you one step closer to SEO success!
Don’t forget your biggest priority, your customers!
Because of the loads of SEO tips and tricks on the internet, lots of content creators forget what SEO is about. Reaching your target audience! Lots of views in the search engines is a very good first step to reach your audience, but it’s not the most important thing to achieve. The best way to reach your target audience in a nice way is to produce content that they love, like and share. The final goal isn’t just getting more views, but it’s to engage your customers to your brand, website and blog. People need to feel like they HAVE TO return to your content! Of course keywords are important, and it’s smart to optimize your web content, but a content creator should never forget his customers. That’s the first and maybe the most important tip that we have for you today!
Keywords, keywords, keywords
Now that we made our first point, we can continue with the technical stuff. Probably you’re already expecting the next point, even if you just know really a little bit about SEO, keywords! It’s really important for you as a content creator to think about and to choose the best keywords for your pages. Luckily for you, you’re now on the blog page of Textmetrics, the tool that helps you to make your own, simple keyword list. You can try it out yourself by making a free account here! Do you want to know more about choosing the best keywords? We have found another article for the most fanatic newbies!
Update your content
Customers love nice, fun, new and interesting content. Maybe it’s a bit logical, but some business owners appear to forget this fact. Followers become followers of your business because you give them trust, interest and the constant trigger of new and fun articles. So, just a simple question: “How to get followers?” Just make sure to update your website, make new pages with new content. No-one likes to read 10 times the same content, so start producing original content! And there is more, by following this tip you will get an extra advantage on Google. They like to rate active websites higher in their search results!
Linkbuilding
Linkbuilding is definitely as important as optimizing your own web content. By getting links from other sites to your website you will get more and more popular in the search engines. It works exactly the same as in real life, if your best friend tells you that you NEED TO try that new cocktail, then you’ll believe that the cocktail is delicious! And that’s exactly the way Google ‘thinks’. Do you want to know how to reach the best results by using linkbuilding? Read this article!
Please feel free to leave your own tips for our (co-)newbies!
by Kyrill Poelmans | Mar 27, 2015
Must reads for all content creators
As a content creator, you can always become even better than you are right now. There are always points of improvement that you do or don’t see yet. One way to get better at what you’re doing is trying to learn from others. But how? Especially for you Inspired by seocopywriting.com we tried to make a little list of must reads for all content creators. These platforms, blogs, and books are the places to be if you want to read the best tips, tricks and much more.
Everybody Writes by Ann Handley
The first book on our must read list is the book Everybody Writes by Ann Handley. This is one of our personal favorites. This book offers useful writing tips for everybody that likes to write. It doesn’t matter what or for who you write, this book is interesting for every content creator. Handley treats multiple writing subjects in her book, like how to write better, grammar, publishing rules, story rules and content tools. The only thing that she forgot is to name Textmetrics in her book, but that’s something we will forgive her!
Quicksprout
The second tip that we have for you content creators is the quicksprout blog by Neil Patel. This blog is just an interesting blog with SEO information and lots more, that we would recommend to you all. Just see for yourself what quicksprout has to offer to you: https://www.quicksprout.com/blog/
The Big List of 189 Blog Posts That Convert
The third must read that we wanted to share with you is the blog post about blog posts that convert. This post is highly recommended by several copywriters in our own surroundings and this is something you should definitely read if you want to learn how to write copy that gets your customer’s attention. You can find the full post by clicking on the following link: https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list
Grammar girl
The last but not least must read that we reviewed for you is ‘Grammar girl’. The best introduction to grammar girl was provided by Mignon Grammar Girl Forgarty herself:
“Your friendly guide to the world of grammar, punctuation, usage, and fun developments in the English language.”
This is the place to be for everyone that likes to know how to write correctly in English, especially for the non-native speakers and writers, this is a very interesting blog to follow! You can find the Grammar Girl here!
This is the end of the small list of must reads that we wanted to share with you today. Of course there are a lot more interesting blogs, books and platforms to be read. Do you want to share some of your own favorites? Please add them in the comment section, because we can all learn from each other!
Do you want to see the full list of must reads for all content creators? You can find it here! Also if you don’t just want to read interesting content but also want to write it yourself, you should check out our free trial! We’ll help you to optimize your content the right way, so you don’t need to worry about that anymore.
