Technological developments, like automation and robotizing, are about to change the workforce of the future. Current jobs will disappear, there will be new roles that we haven’t even heard of yet,...
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Welcome to our category archive! Here, you’ll find a curated collection of articles, resources, and insights on a wide range of topics within this category. Whether you’re seeking information, inspiration, or solutions, our archive is your go-to source. Dive in and explore the wealth of knowledge available to help you stay informed and empowered. Discover new perspectives, stay up-to-date with industry trends, and unlock valuable insights that can drive your success. Get ready to enrich your understanding and make the most of this comprehensive category archive.
Most Rising Trends in HR in 2020 – Part 2
HR analytics isn’t a new or unknown concept. Most people working in HR will know what it’s about. But there is only a small amount of HR departments that use the available HR management information...
(Podcast) How does Randstad create content that converts?
On this Podcast (Dutch), Wesley Connor, e-commerce manager from Randstad, discussed with Mathijs Kok on how they create content inside their organization. How does Randstad look at conversions and...
Most rising trends in HR in 2020 (part 1)
Strategic personnel planning (SPP) offers insight into future personnel bottlenecks. In other words, it helps you prepare for the future. Because, do you know what type or how many employees you’ll...
Meet Textmetrics at Digital Marketing World Forum
We are very proud to announce that Textmetrics will be attending the Digital Marketing World Forum Europe conference in Amsterdam on 25th and 26th November 2019. Meet Textmetrics It would be great...
Meet Textmetrics at the Web Summit 2019 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Web Summit conference in Lisbon on 5th of November 2019. Web Summit Conference The Web Summit is a...
Meet Textmetrics at the DMEXCO conference in Cologne
We are very proud to announce that Textmetrics will attending the DMEXCO conference in Cologne on 11 and 12 September 2019. DMEXCO DMEXCO is a meeting place for key players in digital business,...
Top Recruiting Trends of 2019 – Part 3
The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting...
Textmetrics launches new version of Joomla plugin
Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female...
SEO as a component of your marketing strategy
Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine...
Meet Textmetrics at the Websummit 2018 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Websummit conference in Lisbon from 6-8 November 2018. Websummit Conference The Websummit is a...
How the Google Speed Update (2018) affects your ranking
Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their...
Meet Textmetrics at DMEXCO
On September 12th and 13th Textmetrics will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups. It would...
5 tips to increase your rankings in 2017
Hilde Stapert-Kalsbeek, Senior SEO specialist 22 March 2016 The changes of Googles algorithms, more than 500 times a year, have definitely an impact on the rankings of your website. In this blog...
Business blog part 5: Writing, planning and promotion
In the fifth part of the business blog series we discuss the writing, planning and promotion of your business blog. In the first four parts of the business blog series you’ve done all the research...
Textmetrics launches Craft and Joomla plugins
Textmetrics is now available for Craft and Joomla. For both Content Management Systems Textmetrics developed plugins. These plugins enables Craft or Joomla users to the Textmetrics SEO suggestions...
Business blog part 4: Content train for highest conversion
In this part of the business blog series we’ll continue to make a content train for your business blog. This is the last step to deciding which subjects you’ll write about. In the previous blog of...
How to find the most interesting keywords for SEO?
Keywords are the key to your online SEO strategy. Whether you have your own (business) blog, website, web shop or another online platform, these words can help you to give guidance to your content...
Win the SEO competition: small websites versus big players
It may seem impossible; beat the big players in the online SEO world as a small blog or website. These websites have all the recourses they need. How could you compete against them? You can read...
Business blog part 2: Map the customer journey
After you’ve segmented your focus groups, like we discussed in part 1: explore your target audience, the next step is to analyse your focus groups. You want to know and understand how these groups...
Business blog part 1: Explore your target audience
A business blog could be a way to contact your customers through the search engine. If you write about the right subjects and design your blog to respond to the needs of your potential customer...
Google Search Index: ‘Mobile first’ expansion continues
Besides the Google Penguin 4.0 update that has been implemented in the Google algorithm, there is also another interesting development. The 'mobile first' development continues to expand. After the...
What does the penguin 4.0 update mean to me?
In September and October, Google has implemented their penguin 4.0 update. 'Penguin' is the name of the new update of the Google algorithm to make the search experience even better....
How to monitor your Google rankings?
SEO could be an effective way to upgrade your position in the Google search engine results. With various efforts you can tune the Google rankings in your advantage, for example linkbuilding, on-page...