Successfully executing brand identity implementation is crucial for any business looking to make a lasting impact. It involves more than just logos, colors, and fonts; it’s about presenting a...
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All about Content readability
Welcome to our category archive! Here, you’ll find a curated collection of articles, resources, and insights on a wide range of topics within this category. Whether you’re seeking information, inspiration, or solutions, our archive is your go-to source. Dive in and explore the wealth of knowledge available to help you stay informed and empowered. Discover new perspectives, stay up-to-date with industry trends, and unlock valuable insights that can drive your success. Get ready to enrich your understanding and make the most of this comprehensive category archive.
Secure Your Blog’s Future with Competitive Content Analysis
Your Key to Master Competitive Content Analysis Source: VecteezyAlt: Secure Your Blog’s Future with Competitive Content Analysis Gone are the days when simply publishing content was...
A conversation with Textmetrics Partner LUB GmbH
Creating inclusive content is not as easy as some might think, especially not when you speak and write in a gendered language like German. Exactly this linguistic and social challenge is the core...
7 tips to attract Gen Z with your job ad
Gen Z – the generation born between 1997 and 2012 – is ready to enter the job market. Don't scare them off with a job ad where you demand 4 years experience for a starter job on minimum wage. Gen Z...
Workarounds for AI hallucinations
Hallucination is a term that stems from human psychology: a person sees, hears or senses things that are not there. It might be a hallucination on its own to use this term for an entity that is...
Four governing principles of the plain language ISO standard
Have you heard of the plain language ISO standard yet? It was introduced not long ago, and like other ISO standards, it has to do with governing principles and guidelines. In more detail, it’s...
Everything You Need to Know About the Web Content Accessibility Guidelines (WCAG)
When you’re browsing the web or developing a website, you probably don’t realize that there are groups of people who struggle with the accessibility of digital information on a daily basis. Among...
All about BERT, the new Google update
Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five...
Five strategies to level up your recruitment strategy
As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more...
Essential marketing trends for 2020
The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking...
The importance of brand consistency
Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the...
Diversity and inclusion – best practices (part 2)
Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion - best practices. Part 1. Diversity and inclusion: the terms and benefits...
Diversity and inclusion – best practices (part 1)
Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to...
How AI can supercharge your customer service
Your company’s customer service department plays a major role in your overall success. That’s because happy customers tend to become repeat customers and will tell potential new customers great...
5 ways machine learning is revolutionizing content marketing
Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right...
The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing
Becoming a better writer In Part 1 of this blog - The future of writing: augmented writing software; How it all began, we discussed technologies like artificial intelligence that shape the way we...
The future of writing: augmented writing software – Part 1: How it all began
How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely...
How AI will improve all your communication
Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your...
The Impact of AI on Corporate Communication
It is only common-sense that corporate communication is trustworthy. Not only within a company but publicly as well. Many communication staff members often find it challenging to choose the right...
Solutions to 5 Common HR Challenges
Hiring has never been easy. However, as technology starts to rule business practices, it has become more efficient. With today’s current hiring methods, finding qualified candidates has never been...
Here’s How You’ll Find Your Next Ideal Candidate – Or How They’ll Find You
Attracting the best candidates is always priority number one when it comes to hiring. But it’s no longer appropriate to attract candidates based on a mediocre brand presence alone. Today’s...
The Benefits of AI Recruiting – Part 2
Technology is the future of business, and hiring remains an important part of business success. While AI recruiting has its time-saving qualities, many organizations and HR recruiting teams feel...
The benefits of AI Recruiting – Part 1
When it comes to hiring, the resource needed most for HR teams is time. Screening for the best candidates to fill any position can take countless man-hours – and comprises a large part of any hiring...
The importance of consistent content
Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much...