One of the most important things in SEO copywriting are your keywords! They are the Band-Aid’s that keep your website and content together.
Once you’ve found the perfect keywords for your website/page, writing SEO friendly content isn’t that hard anymore, especially when you use our own real time optimization tool.
But this first point, choosing the best keywords, can be harder than you think. There are quite a lot of things you have to think about when you’re choosing your keywords.
It’s not only about getting visitors to your site, it’s about getting the right visitors to your site!
A lot of companies decide to call in professional SEO experts to do their keyword research, but with the tips we’re going to give you today, you will be able to make a good start yourself!
#1. Look for valuable personal keywords for higher results
The first thing you have to think about when you want to do keyword research is what your company is about. You shouldn’t think on a article base, think bigger!
You want to get high conversion rates on the keywords that are valuable to your business, not just for one article.
Our Textmetrics SEO copywriting tool will search for valuable keywords by using your content subject in the keyword research.
But sometimes, this isn’t enough. If you want your whole website to rank higher on your own valuable keywords, you should look for keywords that are relevant or you whole website/company and not just that one article.
For example, your company sells a tool like Textmetrics. You write articles on the blog about all kinds of subjects in the online marketing world.
For your readers it’s nice to read, but subjects (and keywords) like webcare have totally nothing to do with the tool that you want to sell.
That’s why you should do keyword research for your whole website/company. For example, something like ‘SEO content’.
Then you’ll be able to focus your SEO copywriting on this keyword, while you write the article about webcare!
But keep in mind, good content comes first, don’t try too hard to fit your keywords in sentences that don’t have anything to do with them at all.
You’ll only get higher conversion rates if the searchers get what they want to get by searching on these keywords!
#2. Don’t get influenced too much by the highest search volume rates
Of course, our natural instinct is, keywords that have a high search volume are the keywords that we want to focus on.
But in this case, this is exactly what you shouldn’t do. Only 30 percent of the keywords have millions or thousands of searches a day,
while the other 70 percent gets like tens or hundreds searches a day. But this doesn’t mean that these keywords aren’t just as valuable.
The keywords with the highest search volume rates probably also have the highest competition rates.
If you can reach your clients by focusing on the long tail keywords, the 70 percent, than that’s fine! Even better!
It’s not all about the highest search volume rates, it’s about the keywords that you think you can ‘own’.
For example, you’ve got a little restaurant in a small town called Demsburg. You could focus your SEO copywriting on the keyword ‘restaurant’,
which gets millions of searches a day. But all of the people that search for a restaurant, won’t come to Demsburg, to your restaurant.
You could also focus your SEO copywriting on the keyword ‘dining Demsburg‘. If you manage to get high in the search engine results
by using this keyword, you’ll probably reach a lot more relevant people than with the keyword ‘restaurant’.
Your conversion rates will be much higher, and that’s exactly why this keyword can be very valuable for your company!
#3. Choose multiple synonyms for better results
If you focus on one keyword, you’ll probably get good results. But if you want even better results, start using synonyms of your chosen keywords in your SEO copywriting!
For example, we’re still talking about the restaurant in Demsburg. They serve pancakes for breakfast, lunch and dinner.
They could use the keyword ‘dining Demsburg’, but also synonyms like ‘Demsburg restaurant’, ‘Demsburg food’, ‘Demsburg pancakes’, ‘Demsburg lunch’, ‘Demsburg diner’, ‘Demsburg afternoon food’ etc.
If they use some of these keywords too, Google will rate their website higher, because the content is very relevant to the subject.
The whole site is about food, diner and Demsburg in all kind of words, so this must be a very relevant site!
#4. Use our SEO copywriting tool
Normally, we don’t really like to do some self-promotion in our articles, but for this subject we made an exception.
Why? Well, because Textmetrics can actually be a real good help for all those who want to do some keyword research. And it’s free of course.
Our keyword suggestion tool can be used in many different ways, also as a seeker for relevant keyword options.
You can do research for the keywords that you think are relevant to your website and the keyword suggestion offers you real time competition and search volume rates. By using this information, you can be sure that you chose the right keywords and start optimizing immediately!
Well, that’s it. Doesn’t sound that hard right? With these few tips you should be able to do some basic keyword research yourself! Good luck!