Have you heard about data-driven recruitment yet? And what it can do for your organization? It can help you reach your diversity and inclusion goals, for example. And save you time and money. What...
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Leontien Rutenfrans
Marketing Manager Textmetrics
SEO in job descriptions: how to optimize for Google for Jobs
Most people who are looking for a job start their search online. Are you looking for new employees? Then your job ads need to be easy to find online. It’s the only way to reach your whole target...
Employer branding vs recruitment marketing
Employer branding and recruitment marketing are two terms you probably know. Maybe you already use one of them—or both—to attract as many candidates for your job as possible. This can help you reach...
The importance of B1 in job descriptions – Part 2
Four golden tips to improve the readability of your job descriptions. Here we go! Welcome to Part 2 of “The importance of B1 in job description,” extended by popular demand. Where did we leave off?...
The importance of B1 in job descriptions – Part 1
Four tips to improve the readability of your job ads Job descriptions that appeal to everyone are an important first step toward a more diverse workforce. You need to reach as many people as...
Gender bias and the importance of gender equality in recruitment – Part 2
5 reasons why gender equality is important for the recruitment process. Gender bias in recruitment is a big problem. Especially if your company has set itself ambitious diversity and inclusion...
Gender bias and the importance of gender equality in recruitment – Part 1
5 reasons why gender equality is important for the recruitment process. Gender bias is one of the most common biases in recruitment. Women often feel unmotivated to apply for a role after reading...
Why every company needs a chief diversity officer
HR departments just keep getting busier. They need to take care of things like payroll, policies and staff. They are also often on the look-out for new, talented people. It’s a task that hasn’t...
The importance of SEO in job descriptions
Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse...
The importance of employer branding in recruitment
Employer branding is an important element of recruitment that is often overlooked, but it can have a HUGE impact on your company’s workforce. It’s important for all companies, not just for the ones...
Prevent age bias to reach your D&I goals
We know that an increasing number of companies set themselves ambitious diversity and inclusion goals. There is one thing in this context that makes little sense, though. We’re talking about age...
Diversity and inclusion and biased language
In recent years, diversity and inclusion has become the top priority for a growing number of companies. If we take a look at the benefits of a diverse workforce, the reason for this becomes clear....
Writing tool for gender neutral job descriptions
Yes, we know… When we speak about more diversity and inclusion in the workforce, gender diversity is something that almost always comes up. But we’ll keep doing that, until we see a communication...
Employer branding in recruitment
You might wonder how the term “branding” fits in with recruitment. Isn’t that a marketing thing? Well, yes, it is. Employer branding in recruitment, however, has to do with creating a strong...
Data-driven recruitment for a more diverse workforce
Data-driven recruitment is an innovation used for a data-driven approach to the recruitment process. It is based on the use of technologies, techniques and data to analyze a large group of...
Prevent age bias for a more diverse workforce
We hear all about it on the news. When an older person loses their job, it’s harder for them to find something new. That’s difficult to reconcile with the increasing number of companies that strive...
Diversity and inclusion in recruitment: how to hire more diverse candidates?
In recent years, a growing number of companies have stated that diversity and inclusion in the workplace are their top priority. Because the more diverse the workplace is, the more profitable it...
Shift your focus to skills and diversity
Ideally, companies want to hire employees who can manage the company's results. To get this talent in-house, recruiters need to come up with a new plan of action. While recruiting new talent,...
‘Spell checker on steroids’ prevents discrimination in the recruitment market (EN/NL)
De Nederlandse versie vindt u onderaan Arnhem, the Netherlands, 14 January 2020 Exclusion in the recruitment market is a persistent problem, with an increasing labor shortage at the same...
SEO as a component of your marketing strategy
Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine...
![How to reach Google’s Position Zero [7-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/08/how-to-reach-google-position-zero-EN-400x250.jpg)
How to reach Google’s Position Zero [7-step plan]
You’ve probably noticed that Google’s search results are becoming much more visual. Instead of just a string of text links, you’ll more often get served a lineup of images, videos, cards, and lists....
7 link building tips for 2018
Once upon a time, it was the holy grail for search engine optimization. But due to some questionable practices, attention for link building in SEO-land seems to have dropped over the past few years....
Are content creation bots a threat to content writers?
This article was written by a robot. It took me, the robot, about two milliseconds to do. A source here, a source there, add some artificial intelligence and DONE! You too can hire me to write...
Checklist for easy to read (web) text
Very few people read a text from A to Z. They scan. And if they don’t find what they’re looking for as quickly as possible, they’ll tune out. As a marketer, writer, or owner of a webshop, it’s in...