Language plays a crucial role in attracting staff: with the right language, you attract the right people. The opposite is also true: certain words and phrases in a job ad may cause many female or...
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Leontien Rutenfrans
Marketing Manager Textmetrics
How to Rewrite a Job Ad: Here’s How!
Would you like to improve your job ads and attract more diverse candidates? Rewriting a job ad can help make it more inclusive and appealing to a broad audience. We’re sharing practical steps for...
What is gender bias?
Bias comes in many forms and causes us to form prejudices against others. It helps us categorize things to make sense of the world around us. But although it’s common, biases aren’t harmless. In the...
Increase Diversity with Gender Neutral Vacancy Texts | Importance & Tips
The year 2022 marked the 23rd year in a row that more women than men attended college or university in the Netherlands. This was revealed in a CBS study they published on International Women's Day...
Advantages of hiring neurodivergent talent
Why neurodivergent talent is valuable to your business Have you ever seen a normal person? This slogan was printed on cardboard and posters with mirror foil in the 1970s, so you could see yourself...
Textmetrics Anna Pillar, data scientist
A conversation with our Data Scientist Anna Pillar Some seem to think that data are dull. If this were true, they wouldn't have captured the interest of Anna Pillar, our bright and lively colleague...
A conversation with Textmetrics Partner LUB GmbH
Creating inclusive content is not as easy as some might think, especially not when you speak and write in a gendered language like German. Exactly this linguistic and social challenge is the core...
7 tips to attract Gen Z with your job ad
Gen Z – the generation born between 1997 and 2012 – is ready to enter the job market. Don't scare them off with a job ad where you demand 4 years experience for a starter job on minimum wage. Gen Z...
A conversation with our Customer Success Manager Koen Brummelhuis
Koen Brummelhuis works at Textmetrics as Customer Success Manager. We asked him some questions to get to know him, but first, we’d like to explain how to pronounce his very Dutch name. Of course,...
Neurodiversity in job descriptions
Of course, you know how important it is to be inclusive in the workplace. Like most employers and recruiters you're trying to establish a balance in gender, ethnic background and age to avoid...
This is how AI changes marketing
So, how did you experience the introduction of AI? Perhaps you have been following the developments for years, and you kind of eased into it. It’s more likely, though, that the speed with which AI...
Gen Z in the labor market
How many people from Generation Z work at your company? You know; everyone born between 1997 and 2012 – the ones we call Gen Z. In recent years, more and more employees entering the labor market...
Four ways to encourage more women to apply to your jobs
Gender diversity in the workplace has numerous benefits. But to build a well-balanced workforce, women need to actually apply to your jobs. You may have noticed – that getting women to apply to your...
Why generative AI must be approached top-down
…but is currently approached bottom-up When we say that the introduction of ChatGPT did not go unnoticed, that’s quite the understatement. In the shortest possible time, companies were...
How to achieve more diversity in the workplace: five tips
How diverse is your workplace? It’s a question that’s not always easy to answer. There might be a lot of talk about diversity in your workplace. Although that’s a good start, it’s not the same as...
The challenges of job market communication
... and how Textmetrics helps you get more applicants 'The number of female applicants is still too low.' 'We receive almost no responses to this job posting'. And "The ideal candidate might...
AI as a communication assistant
... the Textmetrics smart AI software offers a simple solution to a difficult task Artificial Intelligence: there has been a lot going on lately. This is, of course, due to the arrival of...
DEIB in today’s workplace
As you may have noticed, it’s not that easy to build a diverse and inclusive workplace. Many initiatives look good on paper but lead to disappointing results. For many organizations, reaching their...
What is workplace diversity?
This is probably not the first time you’ve heard of workplace diversity. You might even have already formulated diversity and inclusion goals. But have you managed to reach those goals yet? Don’t be...
Unconscious gender bias affects all women – discover how
Gender bias is a tricky thing. Especially in recruitment, where it can lead to unfairly ignoring the best potential candidates. We’re talking about female candidates here, because gender bias mostly...
Improving your diversity recruitment strategy — discover how
Diversity recruitment is one of those things we’ve heard a lot about in recent years. Why? Well, there are several reasons. For starters, it fits in perfectly with the wish of many organizations to...
Employer branding strategies to win in the battle for talent
As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than...
The importance of diversity in the workplace
How are your efforts toward building a diverse and inclusive workplace coming along? Has it been harder to reach your diversity and inclusion goals than you thought? That’s a shame. Because the...
Let’s talk about the B in DEIB
For quite some years now, companies have put a lot of effort into building a diverse, engaged and successful workforce. A place where everyone feels welcomed and heard. Diversity and inclusion goals...