Just like the window is the calling card of a store, the homepage is the calling card of your Prestashop. Many people will eventually end up on that page when they land on your site. Whether they...
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Welcome to our author archive! Here you can find all the articles written by your favorite author in one place. From their earliest contributions to their latest work, you can easily browse and discover the topics they cover and their unique perspective on each one. Whether you’re a long-time fan or just discovering this author for the first time, we hope you enjoy exploring their archive and finding inspiration in their words.
Sophie’s SEO challenge: collecting backlinks
In my previous blog post I explained how I used Wetexttool to compile a list of keywords that are important for optimizing my website. I also put a plan together to determine when and what content I...
SEO for Prestashop part three: Make sure you are being noticed
When did you last buy something online? Can you still remember how you ended up at that web shop? Via Google? Did you read an article somewhere about the online store? Did you see a picture of a...
SEO for Prestashop part two; if you want to be found, you have to write
One of the simplest and perhaps most important rules of SEO for Prestashop is that "if you want to be found by Google, you also have to give Google something to find." Maybe you love a website with...
New: the Textmetrics SEO knowledgebase
In the latest release of Textmetrics a knowledgebase is launched. In this knowledgebase, users will find articles about using Textmetrics, SEO and copy writing. Besides the articles there are short...
Sophie’s SEO challenge: writing, writing and more writing
In my last blog you could read about my first baby steps concerning search engine optimization (SEO). I started looking for a list of 'keywords'. These are search terms that you want to be found by...
SEO white paper Black Bear Design: skip it unless you really want to read all existing whitepapers.
Het Amerikaanse ontwerpbureau Black Bear Design heeft net zoals veel andere bedrijven een SEO whitepaper gepubliceerd over hoe jij je website kunt optimaliseren voor zoekmachines. Hoewel ze daarmee...
SEO for Prestashop part one; how to use SEO for your online store
Many people who hear about SEO for Prestashop for the first time, immediately start searching for information. They want - just like you - to start improving their website as quickly as possible to...
Sophies SEO challenge: carefully choose your keywords
I'll start optimizing my website today. I'm ready to start at my laptop. And now what? I need someone to take my hand and guide me through the complicated world of search engine optimization, in...
Textmetrics Adresses Entrepeneurs Needs for Easy and Simple SEO
A new study by Ebay Business found that seventy percent of online entrepreneurs are not able to profile their business on the Internet. Search engine optimization (SEO) is...
SEO whitepaper Wordstream: looking for tips between the lines
The days that you could rank your website on top of Google’s search results without any effort are numbered. That is, if it depends on the American enterprise Wordstream. As more and more websites,...
![Lost Businesses in an Online World [infographic]](https://www.textmetrics.com/wp-content/uploads/2016/01/lost-businesses-in-an-online-world-infographic-400x250.jpg)
Lost Businesses in an Online World [infographic]
Being present in a highly significant era of technological excellence and prestige, the technological means to ease our lives have definitely turned out to be one of the most prime aspects we now...
Sophie’s SEO Challenge: let’s get started
My name is Sophie Louise and I am a Dutch photographer and writer. I came to Textmetrics because I would like to have more clients by having a higher rank on Google. I don’t have a lot of knowledge...
5 Marketing Blogs You Should Follow in 2016
5 Marketing Blogs You Should Follow in 2016 Blogging is not a task, it is a journey. Your niche is your path on which you have to travel, dodge obstacles and reach your destination. The first, basic...
SEO white paper Eyeflow: for everbody who hates long blocks of text
If you want to know what’s important in terms of optimizing your search results, you need to read the white paper of the American marketing agency Eyeflow. It doesn’t take a lot of time. In fifteen...
Reasons You Need to Manage a Content Calendar for your Blog
It is said for blogging "Content is King" Content really is the thing that matters for any blog to be successful. The better you write, the more traffic you get on your blog. But is it only the...
Write web texts according to the MBTI-model
"We'll just write some content", that's what web owners usually say. With the focus on the word 'just'. I admit, writing web texts does not have to be rocket science. However, there is a large...
Keywords: the starting point for your online findability
Last week Textmetrics facilitated an online webinar in collaboration with Ebay. The central theme was: keywords. Questions like "how do you choose a good keyword" and "is it better to use specific...
How to easily measure the impact of SEO?
As a writer involved with SEO, it is important to see what results you achieve with your SEO strategy. To achieve good results with SEO it is important that Google understands your...
How to easily influence your Google rankings?
Google rankings may seem like a mystery for most of us. All we know is that we mostly get the results that we need when we ‘Google’ something. How this works is not totally clear, but luckily for...
The importance of synonyms in SEO content
When you get a better understanding of what SEO is all about, you will quickly realize that the functionality of SEO depends on many factors. With time these factors change and new factors emerge....
When are your SEO goals accomplished?
When do you speak of a successful SEO? Research has shown that most search engine users (70%) do not look beyond the first four search results. Therefore, it is definitely important to delve into...
5 most important content marketing trends in 2016
Time goes fast! It looks like only yesterday when we discussed the trends for 2015 and now it's only two months till the next new year. Last year we took a look at the content marketing trends...
Textmetrics ready for launch in USA
Textmetrics responds to user feedback in extensive release Textmetrics has released a major remake of their do-it-yourself SEO tool. This release includes several key features mainly based on...