With our new Outlook add-in our content quality suggestions are now directly integrated in Outlook. It will enable you to write better emails that actually match your target audience in terms of...
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Read everything from this author
Welcome to our author archive! Here you can find all the articles written by your favorite author in one place. From their earliest contributions to their latest work, you can easily browse and discover the topics they cover and their unique perspective on each one. Whether you’re a long-time fan or just discovering this author for the first time, we hope you enjoy exploring their archive and finding inspiration in their words.
Textmetrics launches the Umbraco CMS plugin
We are excited to announce that the Textmetrics plugin for Umbraco CMS is now available for download! The plugin enables Umbraco CMS users to use the Textmetrics content analysis and optimization...
How do I maximize the ROI of content marketing?
Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing...
7 storytelling tips for your SEO
Sometimes spending lots of attention to technical optimization and keywords makes it easy to forget that - even in online marketing - it’s important to tell a good story. All the techniques that...
Meet Textmetrics at the Websummit 2018 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Websummit conference in Lisbon from 6-8 November 2018. Websummit Conference The Websummit is a...
How the Google Speed Update (2018) affects your ranking
Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their...
7 tips for effective content design
Content design allows you to showcase your website content in a simpler, clearer, and quicker way. You can do so by taking user stories as your basis: as (who) I want to (what) so that (why)....
Content design on your website. What is it and what are the benefits?
Just for fun, compare the Dutch and British government websites. Which website looks more user-friendly? Overheid.nl / lots of content, not much clarity Gov.uk / optimized with content design Both...
Meet Textmetrics at DMEXCO
On September 12th and 13th Textmetrics will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups. It would...
What is structured data and how do you apply it to your SEO strategy?
Google has come a long way from being that boring list of blue links. Search any random topic, and you’ll get the information presented in a variety of ways: cards, statistics, lists, numbers. Many...
Evergreen content & SEO: what’s the smart approach?
A page on your site that continues to draw new visitors via Google. That sounds like the ideal solution for your SEO strategy. But creating evergreen content is harder than it seems. What is the...
9 dos and don’ts of content marketing
Content marketing has become quite familiar in the land of marketing. Most companies are now using it in one way or another. Publishing a weekly blog or newsletter, for example. But that alone won’t...
How to factor voice search into your SEO?
In the past few years, the number of voice search queries has grown to be over 20 percent of all Google searches. In future years, that percentage will surely increase as people speak...
Reasons to improve the readability of your SEO content
No one likes to read incomprehensible prose (or rather, almost no one does), but oversimplified baby talk is also annoying. In short, you want to write readable content that aligns with the wishes...
Higher conversion rate on your website? Here’s how to get started.
How do you ensure that your online visitors actually become customers and clients? That’s what conversion rate optimization (CRO) is all about. It’s a specialty that includes complex techniques and...
Google Core Algorithm Update released
The Google algorithm changes daily. Most of these are smaller updates, but once in a while there is a bigger update that could bring one or more changes to search results. This month a...
Longer meta description in Google? Not anymore! Here’s what you need to know.
UPDATE MAY 2018 Google has changed things again 😉 The meta description length is now back to what it was before the change described below. Current description length is about 160 characters. Of...
![Write a catchy blog title; avoid nasty clickbait [step-by-step plan]](https://www.textmetrics.com/wp-content/uploads/2018/02/write-a-catchy-blog-title-avoid-nasty-clickbait-step-by-step-EN-400x250.jpg)
Write a catchy blog title; avoid nasty clickbait [step-by-step plan]
Coming up with a captivating title for your blog is harder than it seems. It is also super important: most people won’t decide to read your piece until after they have seen the title. So it makes...
Writing understandable content for a large audience. Here’s how to do it.
When you’re writing, it’s important to keep your audience in mind. Are they scientists or experts? In that case, it’s fine to use complicated wording and technical jargon. For the average...
SEO trends 2018
In 2018 you still want to rank as high as possible in relevant search engine results. But the developments in SEO-land never cease. Which methods will work just as well next year as they...
The Google Hawk Update and the impact on local SEO
On August 22nd 2017, Google seems to have released a big algorithm update. The update is called "Hawk" by the SEO community. In this blog you will read all about this update and the impact for your...
Textmetrics update : competitionchecker, inspiration and more
First of all, let me start by saying that we are very very happy with all the feedback that we have received from all Textmetrics users! We are trying hard to add as much as possible in our frequent...
Eight Things to Consider Before Starting a Blog for Your Business
The blog is arguably one of the hottest tickets in internet marketing. It comes as among the cheapest, most effective forms of advertising in existence, and if yours comes out a success, you'll...
Hi, my name is Fred! I’m your latest Google update 🙂
Some will love him, some will hate him... Fact is that Fred is here, and he is here to stay 🙂 In case you don't know Fred yet, let me introduce him to you. In short: Fred is Google's latest...