Customer Success Story

Erasmus MC

Erasmus MC increases recruitment success with Textmetrics: From SEO optimization to inclusive texts

If you want to limit or remove blockages in your thinking, writing, and production, you should definitely use this program. We regularly receive compliments about our job postings from candidates.

 

Textmetrics has addressed several challenges:

SEO & Content Optimization:
Textmetrics provides SEO advice and helps with the use of terms and words that enhance readability and neutrality. All texts are maximally SEO optimized, significantly improving their visibility.

Efficient Rewriting:
Textmetrics’ AI tool simplifies and speeds up the process of rewriting texts, resulting in smoother and more readable content.

“Textmetrics has helped us elevate our job postings to a higher level and write in a more targeted and inclusive manner. From the first contact, Textmetrics was proactive in understanding our needs, which gave us a lot of confidence.”

The personalized approach and the ability to customize many functionalities to the needs of the team, such as integrating the style guide, lexicon, and key terms, have contributed to tailored solutions. Additionally, the Textmetrics application is highly user-friendly.

Textmetrics contributes to attracting and retaining the right people for Erasmus MC. Without good texts, there are no suitable employees. Although we haven’t conducted a baseline measurement, we notice that frequent coordination and consultations with Textmetrics are continually improving our texts. Textmetrics’ analysis helps us write increasingly compelling and inclusive texts. Textmetrics has enhanced the way Erasmus MC optimizes its texts by offering advanced AI and SEO advice.

The Problem
Textmetrics has helped with SEO writing and the use of specific terms and words preferred for readability and neutrality. Additionally, the AI tool has simplified and accelerated the process of rewriting texts, allowing users to adapt and improve texts more easily and quickly.

Results
Increased Visibility: Thanks to Textmetrics’ SEO optimization, the texts are more discoverable.
Broader Reach: Through SEO-optimized texts, Erasmus MC reaches a wider audience of potential candidates.
Efficiency: The AI tool makes rewriting texts faster and easier, allowing recruiters to work more efficiently.

Erasmus MC is the largest university medical center in the Netherlands, focusing entirely on providing high-quality healthcare, research, and education. This makes them specialists in areas such as medical care, scientific research, patient testimonials, health-related web content, and professional medical communication.

HEADQUARTERS
Rotterdam, Netherlands

INDUSTRY
Healthcare & Research

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