We can proudly say that our job postings are inclusive and feature gender-neutral language. Our SEO performance has likely improved as well.

Our recruiting team came across Textmetrics through a Google search when looking for a tool to help elevate our job descriptions. We were impressed with its user-friendly interface and the potential it offered for improving our job postings. However, we initially had concerns about whether the tool was fully optimized for US English language.

Despite this, Textmetrics has proven to be an invaluable resource. It helps our team identify areas in job postings that might contain bias or unnecessarily complicated language. Additionally, it boosts the SEO performance of our listings, making them more accessible and visible to a broader audience.

With the help of Textmetrics, we can proudly say that we are doing anything we can to make sure our job descriptions are 100% inclusive and feature gender-neutral language. Although we don’t have metrics to measure SEO improvement yet, we are confident that the changes have had a positive impact.

Problem:
The recruiting team needed a solution to make job postings more inclusive and boost SEO. They also wanted to identify any biased or overly complicated language within their descriptions.

Results:

• Inclusive Job Descriptions: Job postings are now written with gender-neutral language and are free of bias.
• Enhanced SEO: The tool has improved the discoverability of job listings, though measurable metrics are yet to be established.
• Valuable Features: The Chrome extension and intuitive design were highlighted as the most useful features for the team.

Thinking of following in Domino’s footsteps and implementing Textmetrics in your company?